Beauty of Joseon cosmetics are empwoven from the preferences of women during the Joseon Dynasty, who had focused on their skin care rather than intense makeup. The women of the Joseon Dynasty were known for their incomparable beauty with flawless and glowing skin. All the products of the company Beauty of Jeoson contain hanbang ingredients. Hanbang are herbal ingredients used in traditional Korean medicine to promote a healthier, brighter complexion. The company Beauty of Joseon, drawing on elements from the beauty recipes of the Joseon Dynasty, using traditional medicine materials, combining current practices and know-how, develops them and creates products that offer perfect and youthful skin. Beauty of Joseon is a cruelty free company and many of its products are vegan.